LinkedIn Branding for Pro Athletes
TURN YOUR ATHLETICCAREER INTOBUSINESS INFLUENCE
We help athletes build authority on LinkedIn and unlock opportunities beyond sports — from brand partnerships to speaking engagements and advisory roles.
5,371 likes
Michael Carter-Williams
2014 NBA Rookie of the Year · Entrepreneur
The Opportunity
MOST ATHLETES FOCUS ON INSTAGRAM.
THE MOST POWERFUL OPPORTUNITIES LIVE ON LINKEDIN.
Executives.
Investors.
Startup founders.
Corporate partners.
LinkedIn is where sponsors research you, where business opportunities start, and where your post-career network lives. It's the #1 platform for professional credibility — but most athletes aren't using it.
We turn athletes into thought leaders and unlock opportunities beyond sports — from board seats and media deals to equity partnerships. The athletes who start early are the ones who win.
“Your playing career has an expiration date. Your personal brand doesn't.”
What We Do
SERVICES
PROFILE
OPTIMIZATION
We rebuild your LinkedIn from the ground up — headline, about section, experience, and media — so it positions you as a thought leader, not just a player.
Every element is crafted to tell your story and attract the right audience: sponsors, media, investors, and future business partners.
CONTENT CREATION
Weekly posts crafted in your voice that showcase your insights, values, and off-field ventures. Consistent, polished, and built to drive engagement.
STRATEGIC NETWORKING
Targeted connection requests and engagement strategies to put you in front of sponsors, investors, media, and the people who matter for your next chapter.
Results
WHAT OUR ATHLETES SAY
“Athlete's Pen transformed my LinkedIn from a dead page into a real business asset. I've had three sponsors reach out directly from posts they created for me.”
NBA Player
8-Year Veteran
“I didn't even know what to post. Now I get messages every week from people who want to work with me — all because of the content AP puts out.”
NFL Wide Receiver
Active Roster
Who We Are
CARTER
Co-Founder
Creator-economy operator. Built and managed rosters that closed multi-million-dollar brand deals across beauty, lifestyle, and sports. Brings the agency ops that make ghostwriting scale.
DANIEL
Co-Founder
The youngest intern in NBA history, featured twice in Fortune. Ghostwriter for 20 pro athletes and top founders — millions of LinkedIn impressions generated, zero bylines.
CALVIN ANDERSON
Co-Founder
NFL veteran offensive tackle with experience across the Broncos, Patriots, and Steelers. Off the field, Calvin has built a real estate portfolio of 70+ units across 4 countries and now helps athletes think beyond the game, creating influence, assets, and opportunities that last after their playing careers.
MICHAEL CARTER-WILLIAMS
Co-Founder
2014 NBA Rookie of the Year and 9-season veteran. Now building beyond the game — investing, mentoring through his AAU program, and helping athletes create opportunities that outlast their playing careers.
Get Started
ATHLETES ALREADY HAVE THE CREDIBILITY.
WE HELP THEM BUILD THE VOICE.
Tell us about yourself and we'll be in touch within 24 hours.